2011-13 MEDEC STRATEGIC PLAN

1. Continue to define and brand medical technologies (including information technology)
2. Update our data on the Canadian medical technology industry to provide insight into its size/scope (i.e. jobs, salaries, etc)
3. Identify metrics proving how medical technologies “advance health outcomes”
4. Develop a strategic partnership with key associations
5. Author a medical technology industry-related strategic health policy document to leverage in advocacy initiatives and stakeholder relations
6. Update and communicate the Code of Conduct to reflect our changing environment and reinforce our industry reputation

1. Achieve a standard and practical set of terms and conditions, and create a set of consistent RFP templates
2. Monitor the evolution of the national purchasing initiative, and if it develops, allocate resources for pro-active messaging to influence its strategic direction
3. Impact policy by building awareness about the potential negative impact that the current trend towards “commoditization” could have on patient care and access to innovation
4. Create and leverage "coalitions“ as part of MEDEC's strategic procurement discussions and advocacy initiatives (e.g. other associations)

1. Improve our working relationship with Health Canada
2. Increase Therapeutic Product Directorate’s contributions and accountability to their published process by supporting them in "fighting their fight" for increased budget allocations
3. Work with Health Canada to drive for a fair user fee process
4. Target influencers above the Branch in Ottawa to help positively impact TPD approval timelines and performance 

1. Advocate for appropriate and comprehensive funding by demonstrating and promoting the value of medical technology (including related therapies and procedures)
2. a) Positively influence consistent policies and priorities in the arena of Health Technology Assessment, and continue to develop strategic partnerships with HTA organizations                                                                                                       b) Develop a consistent methodology and approach for assessments conducted for medical technologiesWork with Health Canada to drive for a fair user fee process
3. Build an International Business Development Strategy for the Canadian industry